And Loving It In this teaching, Skip Smith explains the importance of love. We are called to love. Our job in life really is to love God and love one another. (Mattthew 22) The irony is, we don't always love. Instead we focus on things of this world. But love is what actually gives us the most fulfillment. It lasts. On a death bed, the dying don't regret not having enough materials. They don't regret not being in the office more. They regret not loving others as much as they should. This simple but profound truth can help direct you towards God. You will also find that loving others really does bring an excitement in life.